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LibertyArtz Origin: Brand and Packaging Design

  • Writer: Liberty Woon
    Liberty Woon
  • Dec 3, 2016
  • 2 min read

Updated: Nov 26, 2021

2D Design Studies


Final Assignment

Activity 1: Logo Design Process

This is the origin of the logo of my hobby account, enjoy!

Stage 1: Middle page, first row, third column chosen!

Stage 2: Second row, second column chosen!

Stage 3: Size testing!

Stage 4: Sticker Printing!

Stage 5: Stamp Making!


Activity 2: Name Card Design Process

Making name cards! They can both be display cards and a bookmark!



Activity 3: Paper Bag Packaging Design Process

Right design chosen!

The final prototype design for the paper bag ↓





















Activity 4: Promotional Item Making

Making an artwork for display!

Box packaging for a calligraphy starter kit!

Sticker on packaging.




←Writing pad.

Final display ↓

Final Presentation

Overall, I'm satisfied with the outcome. When Ms. Fu, my lecturer asked me to rate my own work out of the scale of 1 to 10, I rated mine 8. (My mind: But, you deserve more, come on, it should be 10!) Yeah brain, I know and I have my own reasons. First, 9 is for pro's out there with a shelf full of glittering medals, 10 is for God. I will never ever compete with God's standards, never. And this makes me grateful that I have tried my best instead of aiming perfection. I can't beat other people or God Himself, but I can compete with myself. That is what a designer have to know. Design is a progress, not perfection. I thank God that He gave me the wisdom for time management, ideas and many more. I'm bursting with joy when Ms. Fu complimented my work and said that she can see the effort in it and my work meet the standards. However, nothing is perfect. I was greedy by putting an extra contrasting item (the pyramid gift box) into the whole set and it is kinda out of place. Well, I learned that sometimes, I must stop and take a rest. Brain, don't get to excited after seeing those pretty Instagram DIY feeds! Haha, inspiration overload!

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