Typography Studies

2D Design Studies

I'm required to design some type and get all hype about it in the form of packaging!

Activity 1: Plastic Bag Design

Time to design some plastic bags and paper bags! Arooo! My favorite!

​There are three pictures showcased below in each item: one is the front design, another is the back design and the last is the combined design effects.

Plastic Bag Design 1

Title: LibertyArtz

​Design Elements: Line (organic and geometry), Shape (organic and geometry)

Principle of Organisation: Asymmetrical Balance

Design Statement:

My plastic bag is designed as a brand packaging for a future brand - LibertyArtz. This bag is used for calligraphy packaging as seen by the cursive typography used on the logo. This bag is themed with a feminine style as this product is aimed at feminine clients. A more youthful touch at the front and a middle aged touch at the back portrayed by the types of flowers used set an approach to both teenage and middle aged clients.

Plastic Bag Design 2

Title: LibertyArtz

​Design Elements: Line (organic), Shape (organic)

Principle of Organisation: Asymmetrical Balance

Design Statement:

My plastic bag is designed as a brand packaging for a future brand - LibertyArtz. This bag is used for calligraphy packaging as seen by the illustration flatlay. This bag is given a simple touch with a feminine style as this product is aimed at female clients. A youthful touch sets an approach to teenage clients.

Plastic Bag Design 3

Title: Love

​Design Elements: Line (organic), Shape (organic)

Principle of Organisation: Asymmetrical Balance

Design Statement:

My plastic bag is designed as a gift packaging for a gift shop. This bag is themed with a feminine style as this product is aimed at feminine clients. A youthful theme is used to aim teenage clients.

Plastic Bag Design 4

Title: Life

​Design Elements: Line (organic), Shape (organic)

Principle of Organisation: Asymmetrical Balance

Design Statement:

My plastic bag is designed as an awareness of the dangers of plastic. This bag is themed with nature and a touch of Indian style. The combination of colours used for the flowers and bird illustrations in the front of the bag signify the vibrancy of life while the mandala at the back signifies the circle of life or the balance of the universe. This bag brings awareness of the importance to keep the ecosystem at balance and reduce usage of plastic.

Activity 2: Paper Bag Design

Title: Flora Boutique

​Design Elements: Line (organic and geometry), Shape (organic and geometry)

Principle of Organisation: Asymmetrical Balance

Design Statement:

My paper bag is designed as a brand packaging for a future brand - Flora Boutique. This bag is used for floral packaging as seen by the flower illustration. This bag is themed with a feminine style as this product is aimed at feminine clients. A more youthful touch at the front and back portrayed by the typography used set an approach to teenage clients.

Activity 3: Typography Design

I'm given the upper part of an existing typography font such as Tahoma or Old English Text and create a new type over the lower part of it. Definitely, this keeps me crackling my head. ​Then, I need to design my name with my own preferred choice of type and label it.

1) Design Concept: Magic incorporated illustration of poker cards and Old English Text to create an atmosphere of an 18th century magic show, suitable for a magic show poster.

2) Design concept: Floral arranged flowers in a way that forms the outline of alphabets to create a branding typography suited for a perfume shop, wedding shop or a flower shop.

3) Design Concept: Medieval illumination incorporated gold finishes and some detail floral illustrations to the alphabets to flashback the medieval age of Gothic or Blackletter typography movement, mostly dominated by monks

4) Design Concept: Hair draw repeating lines to create texture of hair using pencil colour to form the shape of the alphabets. Variation of gradient are used to form the 3D effect of hair twisting.

5) Design concept: Cats arranged cat postures in a way that forms the shape of alphabets to create an interesting story of cat behavior—agile, active and naughtiness. Personally, I like cats.

6) Design Concept: Geometric lines and different colours are used to create a 3D alphabet form. Geometric design is taken into consideration as it best suits with bold typography to create a feeling of structure and strength.

Design Concept: Crystal

Design Elements: Line (geometric) and Shape (geometric)

Principle of Organisation: Repetition, variation of gradient

Design Statement:

I choose crystal as my main design concept as I like crystals, which signifies my nature of transparency, in other words, truthfulness. Repetition of triangles is used to form a crystalline alphabet with illustration of crystals to enhance the design concept. Different types of gradient is used in the crystal illustration to create a transparency effect. San serif and uppercase letters are used as my overall typography design as it portrays the properties of crystal -- structure and rigidness.

Activity 4: Typography Extraction

I extracted typography information from a packaging in the market to learn more about typography arrangements and elements.

Activity 5: Poster Design

Finally, based on a cut out article, I'll have the fun to redesign the title of the article! Woohoo!